About

My journey into digital products and businesses started in 2008 when I co-founded Snupped in Singapore as a custom laptop bag brand. This eventually evolved into a print-on-demand online marketplace which we bootstrapped.

This sent me on an exciting journey to Taiwan where I led our Taiwan operations. Later on, I moved to Europe and continued my ecommerce journey joining Shopify.

I’ve worked on products across a spectrum of stages, from startup, scaleup, to big co. Currently product director at Littledata.

My brief resume